Introduction
Embedl AB, a corporation organized under the laws of Sweden (“Embedl”), respects your privacy and is committed to protecting your personal data in compliance with applicable law. This policy explains how and why we collect and use personal data from clients, partners, suppliers, visitors to sites we own and control, and people who interact with Embedl staff.
For hfviewer, this includes information you provide through model-ready notification forms, newsletter forms, and product update opt-ins, plus technical information needed to operate, secure, and improve the service.
Who we are
Embedl is the data controller for the personal data described in this policy. Our contact details are:
- Email: contact@embedl.com
- Postal address: Gamla Almedalsvägen 39, 41263 Gothenburg, Sweden
- Phone: +46 730 632 837
Our websites and services are not intended for persons under 16 years of age, and we do not knowingly collect data from or direct marketing at such persons.
The data we collect
Personal data means information about an individual from which that person can be identified. We may collect, use, store, and transfer:
- Identity data, such as first name, last name, title, and organization role.
- Contact data, such as email address, postal address, social or messaging handles, and phone number.
- Transaction and relationship data connected to products, services, purchases, or professional interactions.
- Marketing and communications data, including whether you opted into marketing or product updates.
- Technical and usage data, such as browser information, page views, requested model URLs, load failures, and aggregated analytics.
We do not collect special categories of personal data through hfviewer forms, such as race, ethnicity, religious beliefs, political opinions, or health data.
How data is collected
We collect data through:
- Direct interactions, such as filling in a form, requesting a model-ready notification, subscribing to a newsletter, opting into updates, or contacting us.
- Automated technologies, such as cookies and similar browser storage where needed for functionality, analytics, or remembering preferences.
- Third parties and public sources, such as analytics, technical service providers, payment or delivery services, and publicly available professional information.
How we use personal data
We use personal data where the law allows us to, including:
- To perform a contract or maintain a business or professional relationship.
- To respond to inquiries or provide requested information.
- For legitimate interests, such as operating, securing, improving, and explaining our products and services.
- To comply with legal or regulatory obligations.
- Where you have consented, including sending marketing emails, newsletters, surveys, or product updates.
hfviewer separates one-time model-ready notifications from broader update opt-ins. If you leave an email only for a model-ready notification, we use it for that notification. If you also check the updates box, we record a separate opt-in for occasional hfviewer updates, new model visualizations, and product news.
We do not use personal data for automated decision making or profiling.
Marketing choices
You may receive marketing communications from us if you requested information, engaged in a professional or business relationship with us, or consented to receive these messages. We will get your express opt-in consent before sharing personal data with a third party for marketing purposes.
You can ask us to stop sending marketing messages at any time by contacting us at contact@embedl.com.
We do not engage in the sale of personal data, except in connection with a merger, acquisition, or sale of shares, business, or assets, and only as permitted by applicable law.
Disclosures and international transfers
We may share personal data with service providers, professional advisers, affiliated entities, contractors, or other parties where needed to support our products, services, operations, transactions, legal obligations, or protection of rights, safety, and property.
Some external parties may be outside the European Economic Area. When we transfer personal data outside the EEA, we use safeguards such as adequacy decisions, approved contractual terms, or other lawful transfer mechanisms.
Security and retention
We use appropriate security measures to prevent personal data from being accidentally lost, used, accessed, altered, or disclosed without authorization. We limit access to personal data to people and service providers with a business need to know.
We retain personal data only for as long as reasonably necessary for the purposes we collected it, including legal, regulatory, tax, accounting, or reporting requirements.
Your legal rights
Depending on your location, you may have rights to:
- Request access to your personal data.
- Request correction of inaccurate or incomplete personal data.
- Request erasure or deletion of personal data.
- Object to processing based on legitimate interests.
- Request restriction of processing.
- Request transfer of personal data to you or a third party.
- Withdraw consent where processing is based on consent.
To exercise these rights, contact contact@embedl.com. We may need information from you to confirm your identity and protect your data.
California notice at collection
If you are a California resident, California law may provide certain rights regarding our use of your personal information. The categories we may collect include identifiers, California customer-records information, commercial information, internet or network activity, and professional information.
| Category | Examples |
|---|---|
| Identifiers | Name, email address, online identifier, IP address, account name. |
| Customer records | Name, address, telephone number, financial or business information. |
| Commercial information | Products or services purchased, obtained, considered, or other transaction history. |
| Internet or network activity | Interaction with websites, pages, forms, and services. |
| Professional information | Job title, role, professional description, and employer. |
Cookies and third-party links
We may use cookies or similar technologies that are necessary to provide functionality, remember preferences, or understand service usage. You can usually configure your browser to remove or reject cookies, but doing so may affect service functionality.
Our site may include links to third-party websites, plug-ins, and applications. We do not control these third parties and are not responsible for their privacy statements.
Embedl’s cookie information is available at embedl.com/cookies.
Changes to this policy
We keep this privacy policy under regular review and may update it from time to time. If we make changes, we will post the updated policy and revise the effective date.